US Contact:
Kelly Sasso
Lexar Media
+1 208-363-5654
ksasso@micron.com
http://www.crucial.com
UK Contact:
Joan Lunny
Lexar Media
+44 (0) 1355 586130
crucialeupr@micron.com
http://www.crucial.com/uk
Fremont, CA, and Glasgow, UK, January 08, 2009� Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of Crucial® Ballistix Tracer™ DDR3-1333 (PC3-10600) memory modules in three vibrant new colors — green, blue and red. Performance memory enthusiasts and system modders can choose from a variety of Crucial Ballistix Tracer module colors to match their case color scheme or to suit their individual style. The new color modules are available in 3GB and 6GB kits through select resellers worldwide and at www.crucial.com/ballistix, www.crucial.com/uk/ballistix, and www.crucial.com/eu/ballistix.
The green, blue, and red Crucial Ballistix Tracer modules incorporate matching printed circuit board (PCB), heat spreader, and activity-indicating LEDs. The activity-indicating LEDs feature a new pattern running along the top edge of the module, while the bottom edge of the module showcases ground-effects LEDs. Additionally, these new color modules utilize the latest Intel® Extreme Memory Profiles (XMP) for easy overclocking, as well as support Intel CoreTM i7 three channel platforms.
"When it comes to the Ballistix™ modules, we enjoy having a little fun with the design process, while still maintaining our rigorous performance standards," commented Jeremy Mortenson, senior product marketing manager at Lexar Media. "The new green, blue, and red DDR3 Ballistix Tracer modules are no exception, and deliver popular color options for modders, without sacrificing the performance and overclocking they’ve come to expect from our Ballistix Tracer memory."
For more information about the complete line of Crucial Ballistix high-performance memory modules, visit www.crucial.com/ballistix, www.crucial.com/uk/ballistix, or www.crucial.com/eu/ballistix.
About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.™
About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
©2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo, Ballistix Tracer and Ballistix are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.