- Designed to enhance the capabilities and applications of mobile devices
- Enable consumers to capture and share more content
- Enhance performance of netbook and notebook computers
- Solutions for consumers managing and capturing content on the go
- Wide range of products compatible with most mobile devices
Multimedia Elements:
Media Contact:
Andrew Rodger
Matter Communications
(978) 499-9250 x233
andrew@matternow.com
Fremont, CA , October 06, 2009 - Lexar Media, a leading global provider of memory products for digital media, today introduced Lexar® mobile lifestyle solutions, a comprehensive line of products designed to enhance the storage and performance capabilities of mobile phones, notebook and netbook computers, and other mobile-connected devices. With more than a decade of experience of creating high performance digital media solutions for professional and amateur photographers alike, Lexar is bringing its industry leading technology to the mobile market to improve consumers' mobile lifestyle experience.
The Lexar mobile lifestyle line of solutions-based products includes the Lexar High-Speed Mobile microSDHC™ card for high-megapixel camera phones which capture high-definition (HD) video; Lexar microSDHC and Memory Stick Micro™ (M2™) cards for basic mobile storage; the Lexar Mobile USB Card Reader that reads microSD, microSDHC, and M2 cards and provides easy transfer between devices; and the KODAK Memory Card for Camera Phones, a microSDHC card for capturing high-quality photos and videos with a high-megapixel camera phone. The mobile lifestyle line also includes Lexar Netbook/Notebook Performance Upgrades, which are DRAM-based products to enhance the performance of netbook and notebook computers. Products from the Lexar mobile lifestyle family can be found at leading mobile retailers, including Best Buy Mobile, Euroset, Germanos, and Carphone Warehouse (Sweden, Spain and Portugal). For additional information about the Lexar mobile lifestyle line of products, visit www.lexar.com .
"With mobile device technologies continuing to converge, consumers are using their mobile phones and netbooks to download, store, and transfer more multimedia content such as music, video, and photos than ever before. A high-performance, reliable memory solution is therefore essential if users are to make the most of their mobile devices," said Manisha Sharma, director of product marketing, Lexar Media. "The Lexar mobile lifestyle solution line is designed with consumers' needs in mind to ensure more storage, faster performance, and content management capabilities; in whole, a much enhanced mobile experience."
As Lexar's latest offering in the mobile lifestyle solution line, the new Lexar High-Speed Mobile microSDHC card allows mobile users to store, transfer, and manage superior-quality HD (High-Definition) and near-HD video and photos supported by today's high-performance camera phones. This high-speed (Class 6) microSDHC card is part of a high-performance kit that includes a Lexar USB card reader that enables fast transfer of files between phones and computers, and sideload software to easily transfer and manage personal videos, music, and photos between devices. The software also enables users to share their photos and videos on the most popular social media websites. The Lexar High-Speed Mobile microSDHC card is available in 8GB and 16GB capacities and includes a 10-year limited lifetime warranty for assured performance and reliability.*
The Lexar Netbook/Notebook Performance Upgrade, available in 1GB and 2GB capacities, is designed for mobile users looking to boost the system performance of their portable computers. Upgrading DRAM memory is the most inexpensive way to increase overall system performance and maximize the mobile capabilities of today's latest netbook and notebook computers. Easy-to-install memory upgrades allow for faster multitasking and web browsing and increase performance of multimedia and software applications.
The Lexar mobile lifestyle solutions line provides consumers with the reliability they have come to expect from Lexar, backed by Micron's industry-leading technology. All Lexar products are tested in the Lexar Reliability Lab to ensure quality, performance, and compatibility. Lexar is proud to provide customers with a higher level of confidence in their mobile memory, whether they are capturing an unforgettable moment on their handheld device, or surfing the web on their netbook.
* USB reader includes a one-year limited warranty.
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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.
For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.™
About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Kodak and the Kodak trade dress are trademarks of Kodak used under license. Eastman Kodak Company is an authorized licensee of the SD Card trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.