0203 176 4706
Katie.henry@kaizo.co.uk
Glasgow, UK, November 15, 2012 - Men are missing the 'manly' mark when trying to mend their motors and machinery around the home, according to a survey1 commissioned by Crucial.com, the computer upgrade specialists. Sadly, only a third of women surveyed (35%) believe that blokes still have the skills to mend things such as their faulty car or their slow computers.
Regardless of UK households' reliance on technology and computers in the home, traditional 'manly' skills just aren't keeping up. Over half of men surveyed (51%) said they find the thought of upgrading their home computer's hard drive extremely confusing, with 39% admitting they'd be baffled by upgrading their computer memory. In addition, a quarter of guys said even changing the oil on their car would bamboozle them, with 38% perplexed by the thought of changing the brake fluid.
However, women have high expectations: more than two in five (43%) of women surveyed said that men should be able to upgrade the home computer to ensure it no longer performs slowly, and nearly three quarters (73%) of women surveyed stated that mending a faulty car was definitely a job for the man of the house.
Quentin Wilson, TV presenter and car expert said, "I may know a thing or two about cars, but like most blokes, I'm rubbish at all the usual do it yourself and techie stuff. My computer may be my lifeline but I know as much about upgrading its memory as I do about understanding particle physics."
In fact, most women surveyed said that UK blokes are now more likely to have only the basic skills to do the simpler things in life, such as cut the grass (80%), put up a picture frame (72%), or wash the dishes (68%).
Roddy McLean, a Crucial.com Memory Expert, said, "Taking out the bins, fixing the car and cutting the grass have traditionally been considered roles which guys have undertaken, and now the home computer is one which blokes have had added to their list. However, keeping a computer running smoothly is really not as confusing as one may think. In fact, a computer memory upgrade can take less than 15 minutes to do and upgrading your hard drive is a simple DIY task, even if you haven't done it before."
For more information about how to find an affordable memory upgrade for nearly any computer, visit www.crucial.com/uk.
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1The survey, conducted by The Leadership Factor, polled more than 2,000 people in the UK, aged 18-70.
About Crucial.com
Crucial.com is a leading online retailer specializing in computer memory (RAM) and solid state drives (SSD), and is operated by a subsidiary of Micron Technology, Inc., one of the world's leading manufacturers of computer memory products. Crucial.com offers more than 250,000 compatible products for nearly every computer system: home and business, old and new, PC and Mac® computers. Utilizing a suite of easy-to-use, free online tools, including the Crucial® System Scanner and the Crucial Memory Advisor™ tool, crucial.com makes it easy to find a compatible upgrade to improve computer performance and restore system reliability. For more information, visit www.crucial.com.
About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
©2012 Micron Technology, Inc. All rights reserved. Information is subject to change without notice. Crucial, the Crucial logo and Memory Advisor are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.