Survey Reveals 1 in 2 Americans are Unhappy with the Performance of
Their Computer In the Past 6 Months and 94% of Those Who Have Had
Performance Problems Say Their Computer is a Source of Stress
BOISE, Idaho--(BUSINESS WIRE)--
New research commissioned by Crucial.com,
a leading online destination for memory upgrades, provides greater
insight into the frustration experienced by Americans when it comes to
the overall performance of their computers. The nationwide survey,
conducted online by Harris Interactive on behalf of Crucial.com,
revealed that more than half (52%) of U.S. adults who own a computer
have been unhappy with the performance of their computer in the past 6
months, with an overwhelming majority (94%) of those who have
experienced performance problems indicating that their computer
performance issues have caused them to experience stress.
When those who have experienced stress as a result of their computer's
performance issues were asked to compare computer-induced stress with
other forms of stress, they indicated that their computer performance
issues, such as slow loading programs, unresponsiveness, and crashes,
were more stressful than choosing what to wear (47%), traffic jams
(27%), going through airport security (21%), dealing with finances
(19%), filing taxes (18%), managing their overall health (14%), and
arguing with their spouse (13%).
"Computers are supposed to make our lives easier, but as we depend on
our computers more and more for both professional and personal use,
performance issues such as slow loading programs, unresponsiveness,
memory warnings, and system crashes often result in a computer becoming
a significant source of unneeded stress and frustration for users," said
Roddy McLean, marketing director of Crucial.com.
Still, despite the high level of computer-induced stress and frustration
among Americans, nearly two-thirds (63%) of computer owners have never
attempted to install memory into their computer themselves. A simple
memory upgrade could resolve their computer's problems.
"It is stunning to see that although computers have become such a part
of the fabric of our everyday lives, most computer users are seemingly
still unaware that a simple do-it-yourself memory upgrade can often
times resolve performance issues and renew the life of an existing
computer," added McLean.
Visit www.crucial.com
for more information, follow Crucial on Twitter at @CrucialMemory,
"LIKE" Crucial at www.facebook.com/CrucialMemory,
and subscribe to helpful videos at www.youtube.com/crucialmemory.
Survey Methodology
This survey was conducted online within the United States by Harris
Interactive on behalf of Crucial.com from June 20-22, 2012 among 2,214
adults ages 18 and older, among which 2,172 are computer owners. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For complete
survey methodology, including weighting variables, please contact Will
Ostedt at wostedt@ppmgcorp.com.
About Crucial.com
Crucial.com is a leading online retailer specializing in computer memory
(RAM) and solid state drives (SSD), and is operated by a subsidiary of
Micron Technology, Inc., one of the world's leading manufacturers of
computer memory products. Crucial.com offers more than 250,000
compatible products for nearly every computer system: home and business,
old and new, PC and Mac® computers. Utilizing a suite of easy-to-use,
free online tools, including the Crucial® System Scanner and the Crucial
Memory Advisor™ tool, crucial.com makes it easy to find a compatible
upgrade to improve computer performance and restore system reliability.
For more information, visit www.crucial.com.
About Micron
Micron Technology, Inc. is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR flash
memory, as well as other innovative memory technologies, packaging
solutions and semiconductor systems for use in leading-edge computing,
consumer, networking, embedded and mobile products. Micron's common
stock is traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
©2012 Micron Technology, Inc. All rights reserved. Information is
subject to change without notice. Crucial, the Crucial logo, and Memory
Advisor are trademarks of Micron Technology, Inc. All other brand or
product names are trademarks or registered trademarks of their
respective holders.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50393338&lang=en
The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com
Source: Crucial.com
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